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Analytics For Pricing And Promotions

ספיד מובייל
At Data Steering, we do analytics for pricing and promotions on the basis of data-driven insights that helps client not to give the immediate and impetuous response to changes made by rivals in the pricing and promotion. We automate the categorization of digital data over numerous campaigns to ensure faster working, reduce manual efforts and errors, maintain the attribution precision, and boost ROI.

Our clued-up professionals help you create the optimized pricing and promotion strategies to gain the positive impact on market’s bottom line and maximized return on marketing investment. Instead of one-size-fits-for-all approach, we provide customized solutions for the successful use of pricing and promotion analytics.

The team of experts has scenario planning capabilities and use cutting-edge real-time software to comprehend the outcome of pricing actions on sales and revenue. You can easily determine what will happen next on the basis of multiple real and planned pricing scenarios. Measuring the price elasticity and impact of marketing on sales helps to develop, implement, and follow the promotional campaigns.

We gather the granular store-level data comprising information regarding sales and finance, mark-downs, price & promotion, and more. This broadly collected and well-organized data helps to form the insightful models, analytic platform, and business reporting.

Use various pricing and promotion analytics techniques

We use several models and tactics such as Price Optimization Models; Price Elasticity, Threshold, and Gap Models; Trade Promotion Optimization Models; Promotional Lift Models, and etc to learn about the targeted consumers, unlock pricing opportunities, plan pricing changes and promotions, and optimize pricing solutions.

Our pricing and promotion analytics services answer the following questions: –

  • What are the targeted customers interested to purchase and pay for?
  • Where and how consumers make the pricing decisions?
  • What can pricing points help to increase the sales and revenue?
  • What pricing movements have been used by the competitors for the last years for similar item or service?
  • What will be consumer’s response to the changes in product’s price? Does the opinion of customers change regarding price-value?
  • How to optimize the promotion investments and discount points?
  • What factors affect the pricing of a new product or service?
  • How competitive pricing will create an impact on your brand? What will be the consequence of your product pricing on competitor’s goods?
  • Do the consumers in the specific region are highly aware of the pricing?
  • How to use the historical pricing and promotion data to make quick and confident decisions?
  • How much discount or offer will be able to engage the customer’s attention?
  • Is price promotion or trade promotion creates an effect on the brand equity?
  • What will be the consequence of price threshold and price gaps on sales volume?
  • What pricing and promotion strategy proves effective for a comparable product and maximizing both short-term and long-term sales?
  • What kinds of promotions have been carried out over the last days?
  • How the pricing will be affected economically and operationally and what ways to follow to deal with the outcomes effectively?
  • Which pricing architecture to follow?
  • How to outrun the competitors without extending the investment volume?

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